UX researcher, UX & UI designer, frontend developer
concludio is a digital tutor that enables solving a math exercise step by step in an online editor and provides immediate feedback for each step.
Build a product that will help students who take math lectures learn math faster and better.
One of the first responsibilities I took was designing the brand of our product.
First things first, I facilitated a focus group in order to discover the pain points of RWTH students when learning math. I identified the following pain points:
The entire user experience is based on conducted user research. With the problem identified, I created personas based on the data I gathered during the focus group. I then identified requirements for the interface and build the respective sitemap. Based on that I created the main user flow through task flows and interactive prototypes.
For each new feature, I rapidly prototyped ideas in Figma. Afterwards we reviewed and tested the solutions within the team.
Before I joined concludio, it was a powerful idea without a usable interface. I created the initial prototypes of how it could potentially look during my master thesis. I based the entire interface on the golden 10 usability heuristics and UI design patterns.
Since we were only two people working on the project initially, I did a lot of rapid prototyping for any new feature in Figma and after getting feedback within the team, went straight on to development. The frontend is developed in React Typescript.
During the summer semester 2020, we managed to test concludio in Uni Duisburg for a full course, and during that time I also conducted user-studies with students of STEM and economics background.
Every week, I checked video recordings of customer interactions in the interface in order to detect any usability problems and frustrations. Through a rainbow spreadsheet, I prioritized fixing the problems that were occurring most often, or that created the most frustration.
concludio is now not operating anymore. We managed to have a small student customer base (B2C), but we couldn't accomplish our vision and make concludio a standard solution for the math lectures in german universities (B2B) within a year.